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Subject: AWS Media & Entertainment : Quoi de Neuf
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From: "Marchand, Guillaume" <gmarchan@amazon.fr>
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Date: Fri, 28 Jun 2024 17:18:41 +0200
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                       <div><span>Newsletter Media & Entertainment du lundi  1 septembre 2025 au vendredi 12 septembre 2025</span>
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                       <div><span>Les innovations AWS transforment l'industrie des médias et du streaming mondial</span>
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          <!-- BEGIN MODULE: Link Menu -->
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                                <span>#Media</span>
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                               <a class="pc-font-alt" href="#GenAI" style="text-decoration: none; line-height: 150%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: center; text-align-last: center;">
                                <span>#GenAI</span>
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          <!-- BEGIN MODULE: Subtitle -->
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                    <div><span>Les dernières innovations AWS dans le domaine des médias révolutionnent la production et la diffusion de contenu à l'échelle mondiale, permettant aux entreprises comme DAZN, Bundesliga et TVU Networks de créer des expériences personnalisées pour des milliards de spectateurs grâce à l'IA générative, aux plateformes Cloud natives et aux technologies de streaming avancées.</span>
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          <!-- BEGIN MODULE: Content 17 -->
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
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                      <a class="pc-font-alt" href="https://www.broadcastprome.com/products/tvu-networks-launches-live-cloud-production-platform/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>TVU Networks lance une plateforme de production cloud en direct</span>
                      </a>
                       </div>
                      </div>
                     </td>
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                   <a class="pc-font-alt" href="https://www.broadcastprome.com/products/tvu-networks-launches-live-cloud-production-platform/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>TVU Networks lance TVU MediaMesh, une plateforme de production live Cloud qui révolutionne l'accès et la production de contenu en direct grâce à une mémoire partagée globale pour la vidéo live, simplifiant la connectivité et réduisant drastiquement les temps de configuration tout en ouvrant ses APIs aux clients et partenaires pour favoriser l'innovation collaborative.</span>
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/aws-elemental-celebrates-10-years-of-innovation/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>AWS Elemental fête 10 ans d'innovation</span>
                      </a>
                       </div>
                      </div>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/aws-elemental-celebrates-10-years-of-innovation/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>AWS Elemental célèbre 10 années d'innovation dans le traitement vidéo Cloud, ayant permis à des clients comme Netflix, BBC et NBCUniversal de diffuser les plus grands événements en streaming live au monde, tout en développant continuellement de nouveaux services et fonctionnalités pour transformer l'industrie des médias et du divertissement.</span>
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/09/mediaconvert-time-addressable-media-store/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>MediaConvert prend désormais en charge Time-Addressable Media Store (TAMS)</span>
                      </a>
                       </div>
                      </div>
                     </td>
                    </tr>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/09/mediaconvert-time-addressable-media-store/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>AWS Elemental MediaConvert s'intègre désormais avec Time-Addressable Media Store (TAMS), permettant aux clients d'extraire et de référencer temporellement des segments de contenus média pour accélérer les workflows d'encodage, notamment pour la publication en temps quasi-réel sur les réseaux sociaux et la réutilisation de contenus d'archives.</span>
                   </a>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 6px 0px;">
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                    <tr>
                     <td valign="top" align="left">
                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
                     </td>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/guidance-for-a-media-lake-on-aws-accelerate-media-operations-with-agentic-ai/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Guide pour un media lake sur AWS : Accélérer les opérations média avec l'agentic AI</span>
                      </a>
                       </div>
                      </div>
                     </td>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/guidance-for-a-media-lake-on-aws-accelerate-media-operations-with-agentic-ai/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>AWS lance une mise à jour de son Guidance for a media lake intégrant des capacités d'IA agentique via Amazon Bedrock AgentCore, permettant aux équipes média d'exécuter des workflows complexes multi-étapes à travers des commandes en langage naturel, avec des intégrations démontrées avec des partenaires comme Nomad Media, MASV et TwelveLabs pour automatiser intelligemment la gestion d'actifs, l'analyse de contenu et la distribution.</span>
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/dazn-streams-2025-fifa-club-world-cup-to-billions-of-fans-with-m2a-media-and-aws/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>DAZN streams la 2025 FIFA Club World Cup à des milliards de fans avec M2A Media et AWS</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/dazn-streams-2025-fifa-club-world-cup-to-billions-of-fans-with-m2a-media-and-aws/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>DAZN s'est associé à M2A Media et AWS pour diffuser en streaming la Coupe du Monde des Clubs FIFA 2025 à des milliards de fans dans 200 territoires, orchestrant 312 encodeurs et des milliers de nœuds de packaging à travers quatre régions AWS pour gérer 48 canaux vidéo simultanés par région avec des flux HD premium et des services Freemium.</span>
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                     <a name="GenAI" id="GenAI"></a>
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                       <div><span>Generative AI</span>
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=BWds04Qqa5Q" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Bundesliga utilise Amazon Nova pour personnaliser le contenu pour les fans avec GenAI | Amazon Web Services</span>
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=BWds04Qqa5Q" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Bundesliga utilise Amazon Nova et AWS pour créer du contenu personnalisé multilingue à grande échelle pour plus d'un milliard de fans dans le monde, en générant automatiquement des résumés de matchs et des traductions tout en respectant le RGPD et les lois allemandes sur la confidentialité des données.</span>
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