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Subject: AWS Media & Entertainment : Quoi de Neuf
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From: "Marchand, Guillaume" <gmarchan@amazon.fr>
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Date: Fri, 28 Jun 2024 17:18:41 +0200
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                       <div><span>Newsletter Media & Entertainment du lundi  4 août 2025 au vendredi 15 août 2025</span>
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                      <div class="pc-font-alt pc-w620-fontSize-30 pc-w620-lineHeight-40" style="line-height: 128%; letter-spacing: -0.6px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 32px; font-weight: 800; font-variant-ligatures: normal; color: #ffffff; text-align: center; text-align-last: center;">
                       <div><span>Innovations AWS : IA générative, recherche sémantique et optimisation développeur transforment les entreprises</span>
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          <!-- BEGIN MODULE: Link Menu -->
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                               <a class="pc-font-alt" href="#Media" style="text-decoration: none; line-height: 150%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: center; text-align-last: center;">
                                <span>#Media</span>
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                                <span>#DevTools</span>
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                               <a class="pc-font-alt" href="#GenAI" style="text-decoration: none; line-height: 150%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: center; text-align-last: center;">
                                <span>#GenAI</span>
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                      <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse: separate; border-spacing: 0;">
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                               <a class="pc-font-alt" href="#ML" style="text-decoration: none; line-height: 150%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: center; text-align-last: center;">
                                <span>#ML</span>
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                               <a class="pc-font-alt" href="#Serverless" style="text-decoration: none; line-height: 150%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: center; text-align-last: center;">
                                <span>#Serverless</span>
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          <!-- END MODULE: Link Menu -->

 
          <!-- BEGIN MODULE: Subtitle -->
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                    <div><span>Les dernières innovations AWS démontrent comment l'IA générative avec Amazon Bedrock et Claude Opus, la recherche sémantique automatisée d'OpenSearch Serverless, et les portails développeur centralisés permettent aux organisations d'automatiser leurs processus métier, d'améliorer la précision de leurs applications intelligentes et d'accélérer significativement leur productivité.</span>
                    </div>
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                  </td>
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          <!-- END MODULE: Subtitle -->

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          <!-- BEGIN MODULE: Content 17 -->
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 6px 0px;">
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                    <tr>
                     <td valign="top" align="left">
                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
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                  </td>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                     <td valign="top" align="left">
                      <a class="pc-font-alt" href="https://aws.amazon.com/fr/blogs/france/nomalab-automatise-la-detection-de-coupures-publicitaires-dans-les-flux-media-avec-aws/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Nomalab automatise la détection de coupures publicitaires dans les flux média avec AWS</span>
                      </a>
                       </div>
                      </div>
                     </td>
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                  </td>
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                  <td valign="top" align="left">
                   <a class="pc-font-alt" href="https://aws.amazon.com/fr/blogs/france/nomalab-automatise-la-detection-de-coupures-publicitaires-dans-les-flux-media-avec-aws/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Nomalab exploite le framework Media2Cloud on AWS et l'IA Generative d'Amazon Bedrock pour automatiser la détection de coupures publicitaires dans les contenus vidéo, atteignant plus de 90% de précision tout en réduisant de plusieurs jours à quelques heures le temps de traitement des métadonnées de segmentation.</span>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                    <tr>
                     <td valign="top" align="left">
                     <a name="DevTools" id="DevTools"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Developer Tools</span>
                       </div>
                      </div>
                     </td>
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                   </table>
                  </td>
                 </tr>
                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 5px 0px;">
                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/apn/building-a-developer-portal-with-port-on-aws-to-boost-engineering-efficiency/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Construire un developer portal avec Port sur AWS pour améliorer l'efficacité d'ingénierie</span>
                      </a>
                       </div>
                      </div>
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                   </table>
                  </td>
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/apn/building-a-developer-portal-with-port-on-aws-to-boost-engineering-efficiency/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Ce blog post explore comment Port, partenaire AWS, permet aux organisations de construire rapidement des portails de développeurs internes qui centralisent les outils, automatisent les workflows et améliorent la productivité des équipes en réduisant la fragmentation des ressources et en fournissant des capacités de self-service pour l'infrastructure AWS.</span>
                   </a>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 6px 0px;">
                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                     <td valign="top" align="left">
                     <a name="GenAI" id="GenAI"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Generative AI</span>
                       </div>
                      </div>
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                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=7RLVTF6V5Z0" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Just Eat utilise Amazon Bedrock, améliore l'accès des employés à l'information | Amazon Web Services</span>
                      </a>
                       </div>
                      </div>
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                   </table>
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                </table>
                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                  <td valign="top" align="left">
                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=7RLVTF6V5Z0" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Just Eat a développé Jetty, une application RH alimentée par l'IA générative sur Amazon Bedrock, qui améliore l'accès des employés à l'information de 70% et permet à l'équipe RH de se concentrer sur des projets à plus forte valeur ajoutée.</span>
                   </a>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 6px 0px;">
                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
                    <tr>
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                     <a name="GenAI" id="GenAI"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Generative AI</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/08/anthropic-claude-opus-4-1-amazon-bedrock/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Anthropic's Claude Opus 4.1 désormais dans Amazon Bedrock</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/08/anthropic-claude-opus-4-1-amazon-bedrock/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Claude Opus 4.1 d'Anthropic, le modèle le plus intelligent à ce jour avec des capacités avancées de codage et d'agents IA, est maintenant disponible dans Amazon Bedrock dans trois régions américaines pour permettre aux clients de bénéficier de performances supérieures dans les tâches de développement complexes et le raisonnement à long terme.</span>
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                     <a name="GenAI" id="GenAI"></a>
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                       <div><span>Generative AI</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/aws/minimize-ai-hallucinations-and-deliver-up-to-99-verification-accuracy-with-automated-reasoning-checks-now-available/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Minimisez les hallucinations d'AI et obtenez jusqu'à 99% de précision de vérification avec les vérifications Automated Reasoning : Maintenant disponible</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/aws/minimize-ai-hallucinations-and-deliver-up-to-99-verification-accuracy-with-automated-reasoning-checks-now-available/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Amazon Bedrock Guardrails introduit les vérifications Automated Reasoning, une nouvelle politique qui utilise la logique mathématique et les techniques de vérification formelle pour valider la précision du contenu généré par les modèles de fondation avec jusqu'à 99% de précision de vérification, aidant à prévenir les erreurs factuelles dues aux hallucinations de l'IA.</span>
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                     <a name="ML" id="ML"></a>
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                       <div><span>Machine Learning</span>
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=cCekwnQvFGY" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>EP6: Briser les barrières linguistiques avec l'AI - L'histoire de Camb.ai | AWS for AI Podcast</span>
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=cCekwnQvFGY" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Cet épisode du podcast AWS for AI présente Camb.ai, une startup de Dubaï qui révolutionne la localisation de contenu grâce à l'IA en permettant la diffusion en direct dans plus de 140 langues, incluant des solutions techniques innovantes comme les modèles MARS et BOLI qui préservent le contexte culturel et l'identité vocale tout en résolvant les défis éthiques de l'IA vocale.</span>
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                       <div><span>Machine Learning</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/machine-learning/gpt-oss-models-from-openai-are-now-available-on-sagemaker-jumpstart/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Les modèles GPT OSS d'OpenAI sont maintenant disponibles sur SageMaker JumpStart</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/machine-learning/gpt-oss-models-from-openai-are-now-available-on-sagemaker-jumpstart/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>OpenAI's new open-weight GPT OSS models (gpt-oss-120b and gpt-oss-20b) are now available on Amazon SageMaker JumpStart, offering advanced reasoning capabilities for coding, scientific analysis, and mathematical tasks with 128K context windows, adjustable reasoning levels, and enterprise-grade security in AWS environments.</span>
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                     <a name="Serverless" id="Serverless"></a>
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                       <div><span>Serverless</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/08/amazon-opensearch-serverless-introduces-automatic-semantic-enrichment" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Amazon OpenSearch Serverless introduit l'enrichissement sémantique automatique</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/08/amazon-opensearch-serverless-introduces-automatic-semantic-enrichment" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Amazon OpenSearch Serverless lance l'enrichissement sémantique automatique, une fonctionnalité révolutionnaire qui simplifie l'implémentation de la recherche sémantique en éliminant les configurations manuelles complexes et en gérant automatiquement l'enrichissement sémantique pendant l'ingestion de données, avec un support pour l'anglais uniquement ou multilingue couvrant 15 langues.</span>
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