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Subject: AWS Media & Entertainment : Quoi de Neuf
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From: "Marchand, Guillaume" <gmarchan@amazon.fr>
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Date: Fri, 28 Jun 2024 17:18:41 +0200
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                       <div><span>Newsletter Media & Entertainment du lundi 21 avril 2025 au vendredi  2 mai 2025</span>
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                       <div><span>L'innovation média et divertissement : AWS transforme l'industrie du streaming</span>
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                                <span>#Media</span>
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                               <a class="pc-font-alt" href="#GenAI" style="text-decoration: none; line-height: 150%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: center; text-align-last: center;">
                                <span>#GenAI</span>
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          <!-- END MODULE: Link Menu -->

 
          <!-- BEGIN MODULE: Subtitle -->
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                    <div><span>Les leaders de l'industrie du média et divertissement, de Deutsche Telekom à F1 TV Premium, exploitent les solutions Cloud et Generative AI d'AWS pour révolutionner l'expérience client, optimiser leurs opérations et générer de nouvelles sources de revenus à travers le streaming, la production de contenu et la publicité ciblée.</span>
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          <!-- BEGIN MODULE: Content 17 -->
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                    <tr>
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
                     </td>
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                 </tr>
                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 5px 0px;">
                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
                    <tr>
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=zGN-B7HiUus" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>NAB 2025 - Au-delà de la diffusion : Le rôle de l'AI, de l'analyse de données et de la personnalisation</span>
                      </a>
                       </div>
                      </div>
                     </td>
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=zGN-B7HiUus" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Lors du NAB 2025, des leaders de l'industrie du divertissement ont partagé leurs approches innovantes sur l'utilisation de l'AI et de l'analyse de données pour optimiser l'expérience des spectateurs et prédire les tendances d'audience dans les médias sportifs.</span>
                   </a>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
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                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                    <tr>
                     <td valign="top" align="left">
                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=mPvZGbAUcvw" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Au plus près de l'action : Comment IMAX et AWS améliorent le streaming du sport en direct</span>
                      </a>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
                  </td>
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=mPvZGbAUcvw" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Lors d'une discussion au Sports Summit de NAB 2025, les dirigeants d'IMAX et AWS présentent leur collaboration pour transformer l'expérience du streaming sportif en direct grâce aux technologies Cloud, tant dans les salles de cinéma qu'à domicile.</span>
                   </a>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                    <tr>
                     <td valign="top" align="left">
                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
                  </td>
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                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 5px 0px;">
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                    <tr>
                     <td valign="top" align="left">
                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/nab-show-2025-featured-latest-generative-ai-live-cloud-sports-production-capabilities-from-aws/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>NAB Show 2025 présente les dernières capacités de Generative AI et de production sportive en direct sur le Cloud d'AWS</span>
                      </a>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
                  </td>
                 </tr>
                </table>
                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
                 <tr>
                  <td valign="top" align="left">
                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/nab-show-2025-featured-latest-generative-ai-live-cloud-sports-production-capabilities-from-aws/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Au NAB Show 2025 à Las Vegas, AWS a présenté ses dernières innovations en matière de Generative AI et de production sportive dans le Cloud, notamment Amazon Nova, des workflows de production en direct, et un hologramme interactif alimenté par l'IA, attirant plus de 55 000 professionnels des médias et du divertissement.</span>
                   </a>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
                 <tr>
                  <td align="left" valign="top" style="padding: 0px 0px 6px 0px;">
                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
                    <tr>
                     <td valign="top" align="left">
                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
                  </td>
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                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                  <td align="left" valign="top" style="padding: 0px 0px 5px 0px;">
                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
                    <tr>
                     <td valign="top" align="left">
                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/whatnot-bolsters-real-time-live-stream-resiliency-with-amazon-ivs/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Whatnot renforce la résilience des live stream en temps réel avec Amazon IVS</span>
                      </a>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
                  </td>
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                  <td valign="top" align="left">
                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/whatnot-bolsters-real-time-live-stream-resiliency-with-amazon-ivs/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>La plateforme de vente en direct Whatnot améliore la résilience de ses live streams grâce à Amazon IVS Real-Time Streaming, garantissant une latence inférieure à 500 millisecondes et une infrastructure vidéo fiable pour soutenir sa croissance internationale et ses enchères en temps réel.</span>
                   </a>
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                       <span>Diffusion de l'Euro 2024 à 70MM de fans chez Deutsche Telekom - Zéro interruption de service avec AWS | AWS Events</span>
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                    <span>Deutsche Telekom et AWS présentent leur collaboration réussie pour offrir une expérience de streaming sans interruption à 70 millions de fans pendant l'Euro 2024, en mettant l'accent sur la gestion du trafic de pointe, la qualité du contenu et la confidentialité des données.</span>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/introducing-the-aws-well-architected-video-streaming-advertising-lens/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Présentation du AWS Well-Architected Video Streaming Advertising Lens</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/introducing-the-aws-well-architected-video-streaming-advertising-lens/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>AWS présente le Video Streaming Advertising Lens, une extension du framework Well-Architected qui fournit des bonnes pratiques architecturales pour concevoir et exploiter des workloads publicitaires de streaming vidéo à très haut débit sur AWS, en s'appuyant sur six piliers fondamentaux incluant l'excellence opérationnelle, la sécurité et l'optimisation des coûts.</span>
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                     <a name="Media" id="Media"></a>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/fr/blogs/france/aws-summit-paris-2025-les-innovations-du-pavillon-aws-for-industries-media-entertainment/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>AWS Summit Paris 2025 : Les innovations du Pavillon AWS for Industries Media & Entertainment</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/fr/blogs/france/aws-summit-paris-2025-les-innovations-du-pavillon-aws-for-industries-media-entertainment/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>L'AWS Summit Paris 2025 présente des solutions innovantes dans le Pavillon AWS for Industries Media & Entertainment, notamment des outils de création assistée par l'IA, des systèmes d'analyse vidéo avancés, et des technologies de streaming qui permettent aux entreprises des médias de transformer leur production de contenu, d'optimiser leurs chaînes d'approvisionnement et d'améliorer l'expérience utilisateur.</span>
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                     <a name="Media" id="Media"></a>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/banijay-entertainment-supercharges-creativity-with-base-media-cloud-and-aws/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Banijay Entertainment stimule la créativité avec Base Media Cloud et AWS</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/banijay-entertainment-supercharges-creativity-with-base-media-cloud-and-aws/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Banijay Entertainment, l'un des plus grands studios européens de production et de distribution, s'associe à Base Media Cloud et AWS pour centraliser plus de 200 000 heures de contenu dans un hub alimenté par le Cloud et la Generative AI, permettant ainsi d'optimiser la création, la distribution et la monétisation de contenus à l'échelle mondiale.</span>
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                     <a name="Media" id="Media"></a>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/f1-sets-new-standard-in-sports-streaming-with-f1-tv-premium-using-aws/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>F1® établit une nouvelle norme en matière de streaming sportif avec F1 TV Premium sur AWS</span>
                      </a>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/f1-sets-new-standard-in-sports-streaming-with-f1-tv-premium-using-aws/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>En utilisant AWS Media Services pour synchroniser 24 flux vidéo différents avec des timecodes précis, F1 TV Premium offre aux passionnés de course une expérience de streaming personnalisable en UHD HDR avec une vue multiple permettant de suivre simultanément la diffusion principale et les caméras embarquées de chaque voiture.</span>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Comment utiliser la nouvelle fonctionnalité « Shop the Show » de Prime Video pour découvrir des produits de vos séries, films et sports en direct préférés</span>
                      </a>
                       </div>
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                   <a class="pc-font-alt" href="https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>La nouvelle fonctionnalité "Shop the Show" de Prime Video permet aux clients américains d'acheter des produits liés à plus de 1 300 séries, films et événements sportifs populaires, incluant Barbie, The Boys, Star Wars et NASCAR.</span>
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/04/aws-elemental-mediatailor-recurring-ad-prefetch-streaming/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>AWS Elemental MediaTailor introduit la récupération récurrente de publicités pour le live streaming</span>
                      </a>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/about-aws/whats-new/2025/04/aws-elemental-mediatailor-recurring-ad-prefetch-streaming/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>AWS Elemental MediaTailor améliore l'insertion publicitaire pour le streaming en direct grâce à une nouvelle fonctionnalité de préchargement récurrent des publicités, permettant aux diffuseurs de gérer efficacement les pauses publicitaires imprévisibles tout en maintenant une expérience de visionnage optimale.</span>
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                     <a name="GenAI" id="GenAI"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Generative AI</span>
                       </div>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/machine-learning/insights-in-implementing-production-ready-solutions-with-generative-ai/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Aperçus sur l'implémentation de solutions prêtes pour la production avec la Generative AI</span>
                      </a>
                       </div>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/machine-learning/insights-in-implementing-production-ready-solutions-with-generative-ai/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>À travers des exemples concrets d'entreprises en Europe, au Moyen-Orient et en Afrique, ce blog post présente les éléments clés pour réussir l'implémentation de solutions Generative AI en production, notamment l'importance d'un business case solide, d'une infrastructure Cloud robuste, et d'une approche responsable de la sécurité et de la conformité.</span>
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