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Subject: AWS Media & Entertainment : Quoi de Neuf
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From: "Marchand, Guillaume" <gmarchan@amazon.fr>
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Date: Fri, 28 Jun 2024 17:18:41 +0200
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                       <div><span>Newsletter Media & Entertainment du lundi 14 avril 2025 au vendredi 25 avril 2025</span>
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                       <div><span>AWS révolutionne l'industrie des médias avec Cloud et Generative AI</span>
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          <!-- BEGIN MODULE: Subtitle -->
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                    <div><span>Les innovations d'AWS dans le Cloud, la Generative AI et le streaming transforment radicalement l'industrie des médias et du divertissement, permettant aux entreprises d'optimiser leurs revenus grâce à des expériences client personnalisées, une diffusion à grande échelle et une infrastructure résiliente, comme en témoignent les succès de Deutsche Telekom, IMAX et Whatnot.</span>
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          <!-- BEGIN MODULE: Content 17 -->
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=3ss3LZP8sy4" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>AWS au NAB Show 2025 : Les temps forts du jour 3</span>
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                    <span>AWS présente ses dernières innovations dans les domaines du divertissement, des médias et de la Generative AI lors du NAB Show 2025 à Las Vegas, avec des démonstrations interactives, des compétitions d'Esport et des sessions de leadership.</span>
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                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=zGN-B7HiUus" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>NAB 2025 - Au-delà de la diffusion : Le rôle de l'AI, de l'analyse de données et de la personnalisation</span>
                      </a>
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=zGN-B7HiUus" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Lors d'une table ronde au NAB 2025, des leaders de l'industrie du divertissement ont partagé comment l'AI et l'analyse de données transforment l'expérience des fans sportifs grâce à des insights sur l'audience et la personnalisation du contenu.</span>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                     <a name="Media" id="Media"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
                  </td>
                 </tr>
                </table>
                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=mPvZGbAUcvw" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Au plus près de l'action : Comment IMAX et AWS améliorent le streaming du sport en direct</span>
                      </a>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </table>
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                </table>
                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=mPvZGbAUcvw" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Lors d'une discussion au Sports Summit de NAB 2025, les dirigeants d'IMAX et AWS présentent leur collaboration pour transformer l'expérience du streaming sportif en direct grâce aux technologies Cloud, tant dans les salles de cinéma qu'à domicile.</span>
                   </a>
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                   <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Media, Sport and Video</span>
                       </div>
                      </div>
                     </td>
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                <table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation">
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/nab-show-2025-featured-latest-generative-ai-live-cloud-sports-production-capabilities-from-aws/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>NAB Show 2025 présente les dernières innovations en Generative AI et les capacités de production sportive en direct sur le Cloud d'AWS</span>
                      </a>
                       </div>
                      </div>
                     </td>
                    </tr>
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                  </td>
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                <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="border-collapse: separate; border-spacing: 0; margin-right: auto; margin-left: auto;">
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/nab-show-2025-featured-latest-generative-ai-live-cloud-sports-production-capabilities-from-aws/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Au NAB Show 2025, AWS a présenté ses dernières innovations en matière de Generative AI et de production sportive dans le Cloud, notamment Amazon Nova, des workflows de production en direct, et des expériences interactives holographiques, attirant plus de 55 000 professionnels des médias et du divertissement.</span>
                   </a>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/whatnot-bolsters-real-time-live-stream-resiliency-with-amazon-ivs/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Whatnot renforce la résilience des live stream en temps réel avec Amazon IVS</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/whatnot-bolsters-real-time-live-stream-resiliency-with-amazon-ivs/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>La plateforme de vente en direct Whatnot améliore la résilience de ses streams en temps réel grâce à Amazon IVS Real-Time Streaming, garantissant une latence inférieure à 500 millisecondes et une infrastructure vidéo fiable pour ses enchères en ligne qui ont généré plus de 3 milliards de dollars de volume de marchandises en 2024.</span>
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=c-U6a-z-ygM" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Diffusion de l'Euro 2024 à 70MM de fans chez Deutsche Telekom - Zéro interruption de service avec AWS | AWS Events</span>
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=c-U6a-z-ygM" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Deutsche Telekom et AWS présentent leur collaboration réussie pour diffuser en streaming l'Euro 2024 à 70 millions de fans, en gérant les pics de trafic et en assurant une haute qualité de contenu sans interruption de service tout en respectant la confidentialité des données.</span>
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                       <div><span>Media, Sport and Video</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/introducing-the-aws-well-architected-video-streaming-advertising-lens/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Présentation du AWS Well-Architected Video Streaming Advertising Lens</span>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/media/introducing-the-aws-well-architected-video-streaming-advertising-lens/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>AWS présente le Well-Architected Video Streaming Advertising Lens, un outil complet qui étend le Well-Architected Framework pour aider les clients à optimiser leurs workloads publicitaires en streaming vidéo à travers six piliers fondamentaux incluant l'excellence opérationnelle, la sécurité et la performance.</span>
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                       <div><span>DevOps</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/architecture/build-and-operate-an-effective-architecture-review-board/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Construire et gérer un comité d'architecture efficace</span>
                      </a>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/architecture/build-and-operate-an-effective-architecture-review-board/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Cet article explique comment établir et gérer un comité de revue d'architecture efficace qui assure la conformité aux directives de l'entreprise, réduit la dette technique et améliore la sécurité tout en accélérant la mise en œuvre des projets grâce à huit étapes clés et une collaboration multifonctionnelle.</span>
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                     <a name="GenAI" id="GenAI"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Generative AI</span>
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                      <a class="pc-font-alt" href="https://aws.amazon.com/blogs/architecture/announcing-the-aws-well-architected-generative-ai-lens/" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Annonce du AWS Well-Architected Generative AI Lens</span>
                      </a>
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                   <a class="pc-font-alt" href="https://aws.amazon.com/blogs/architecture/announcing-the-aws-well-architected-generative-ai-lens/" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Le nouveau AWS Well-Architected Generative AI Lens fournit des pratiques architecturales pour concevoir et opérer des workloads Generative AI sur AWS à travers six phases du cycle de vie, en se concentrant sur l'excellence opérationnelle, la sécurité, la fiabilité, l'efficacité des performances, l'optimisation des coûts et la durabilité.</span>
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                     <a name="GenAI" id="GenAI"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Generative AI</span>
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                      <a class="pc-font-alt" href="https://www.youtube.com/watch?v=uB312gyZmg0" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Discussion au coin du feu avec 20 Minutes : Parcours Serverless et GenAI | Amazon Web Services</span>
                      </a>
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                   <a class="pc-font-alt" href="https://www.youtube.com/watch?v=uB312gyZmg0" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Dans une discussion avec AWS, le CTO de 20 Minutes explique comment leur média utilise Amazon Bedrock et DynamoDB en serverless pour créer une solution Generative AI innovante qui modernise le système de gestion de contenu et optimise le travail des journalistes.</span>
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                     <a name="GenAI" id="GenAI"></a>
                      <div class="pc-font-alt" style="line-height: 121%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 500; font-variant-ligatures: normal; color: #40be65; text-align: left; text-align-last: left;">
                       <div><span>Generative AI</span>
                       </div>
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                      <a class="pc-font-alt" href="https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-ai" style="text-decoration: none; line-height: 142%; letter-spacing: -0.4px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: bold; font-variant-ligatures: normal; color: #151515; text-align: left; text-align-last: left;">
                       <span>Le PDG d'Amazon Andy Jassy explique comment l'AI va réinventer « pratiquement toutes les expériences client que nous connaissons »</span>
                      </a>
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                   <a class="pc-font-alt" href="https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-ai" style="text-decoration: none; line-height: 156%; letter-spacing: -0.2px; font-family: 'Fira Sans', Arial, Helvetica, sans-serif; font-size: 12px; font-weight: normal; font-variant-ligatures: normal; color: #9b9b9b; text-align: left; text-align-last: left;">
                    <span>Dans sa lettre annuelle aux actionnaires, Andy Jassy, PDG d'Amazon, expose sa vision sur la manière dont l'AI transformera fondamentalement l'expérience client dans tous les domaines.</span>
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